Photo by Erin Browner
Even big characters feel small in a city of 800,000. Case in point, when I asked Jeff Mason of Pal’s Takeaway – the sandwich counter inside Tony's Market on 24th Street – if he would be the spotlight of my student video project, he got bashful. I understand – it’s not easy being on camera, and the modest guy he is, Jeff doesn’t see himself as a local celebrity, but I beg to differ.
What’s not to love about this guy? When you walk inside Tony's, Jeff greets you at his sandwich counter – even when he’s grumpy – and he’ll leave out the soy-yuzu mayo if you ask him to (although sometimes grudgingly). And, if you've found your choice sandwich is sold out by noon, he’ll scramble up some ingredients and make you something special.
Not only is Jeff devoted to his loyal and loving customers – he is a sandwich god. He provides home-cooked, locally-grown, fresh ingredients with a perfect ratio of fixin's to bread. Jeff is most definitely a character that helps make this city great, and we hope my video will convince you to introduce yourself to him next time you stop at Pal’s Takeaway on 24th Street.
Find out more about Pal's Takeaway in Home Slice, The Bold Italic's story featuring Pal's and other SF corner store sandwich shops.