Are hipsters the new Nespresso machines? That is, you want them in the office to look pretty, but they're overpriced and you never get that much out of them.
This is the sick, sad question that came to my mind when I read about this Pennsylvania Ad Agency's "Hipsters Wanted" Ad in New York Magazine last week. Less than an hour after publishing it, New York Magazine added an update saying "Pavone tells us that the original ad was 'unintentionally abridged' and has now been updated."
Below is the updated version, but the only addition to the ad is the fourth paragraph that says "You have to be capable of articulating brands in a range of voices as far apart as Zach Braff after bad sushi and Beyonce skydiving." I don't think Zach Braff references are helping the situation.
After reading this (and not yet getting a response from Pavone to my email query about it) I think three possible things could have happened to bring this job listing into being:
1. This is a pretty good joke on the new biz dev guy that everyone thinks is a tool for suggesting hiring more hipsters. I feel sorry for him if it's his email in the ad.
2. This is for real and makes me feel more optimistic about my chances of finding a job, but less optimistic about the fate of humanity.
3. This is an evil genius ad agency's publicity stunt. Is this Don Draper's "Why I'm Quitting Tobacco" gone terribly, terribly wrong?
In the time it took me to come up with those possible explanations, Pavone's Director of Communication, Michael Lane emailed me to explain:
"This ad is real! One of our senior creative directors wrote the ad feeling that it would be a playful way to share some of the spirit of our agency culture. And as the ad said: 'sense of sarcasm required.'
There was a glitch when we first uploaded the ad so that only half of the it, minus the job description, initially posted. The mistake actually added to the hipster attitude and frankly made it even funnier. It worked out great.
We've had about 30 applications so far but even more interesting have been the outpouring of responses just to say they liked the ad. We've had responses from as far away as the U.K. "
I'm not sure I'm buying their explanation and I'm still interested in other theories about this ad, so please feel free to leave them in the comments. If you simply feel like telling me this is a lazy excuse for a non-article, you'll have to get in line behind my mother.