This Lazy Nipple Has So Much Sexual Potential

Mar 26 at 12pm

Sex-tracking app Nipple made quite the stir at SXSW this year with its misogynist, rape-y advertisements depicting a beer bottle pointed at a drawing of a woman’s genitals. Unfortunately, those ads had the exact result the company hoped for – putting the previously unheard of app on the map.

The bummer with this kind of shitty advertising is that this is one of the few sex-related apps out there that totally owns the fact that it's, well, about sex. Nipple is basically the 2014 version of that list in a spiral-bound notebook you started keeping way back when you lost your v-card in high school. Don’t act like you don’t know what I’m talking about; most people have made one at some point or another. As that friend who everyone talks to about sex, I’ve seen first-name only lists, spreadsheets that include point by point descriptions of the sex acts performed, and ones that have entries simply reading “dude from Toronado(?).”

Nipple takes that list and has you add data about each sexual experience into a silly, pink app that uses icons for different sex acts and places. You get to include who you got it on with, what guys/girls/people you were with, where you did it, and with which, ahem, accouterments.

The homepage of Nipple declares, “yes, we are in beta,” and oh, are they ever. With sections that include the “charateristics” of your sex partner and sentences like “Your profile and your performances will be hide by anyone!” it’s clear that the Italian-born founders neglected to get a native English speaker to proofread before going public with their big advertising stunt.

Ultimately, I’m totally down with both naughty advertisements (I loved what Bang With Friends did at SXSW the previous year) and sex positive apps. What I’m not down with, however, is adverts that promote rape culture and lazy websites.

Come on, Nipple. You guys are so close. Tighten things up and then maybe we can talk.

Image from Thinkstock

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