Name: Jake Wall
Title: Sartorial Gentleman... whatever the hell that means?
Neighborhood: Live in SOMA, work in Hayes Valley.
Gig: Co-Founder and Chief Designer, Artful Gentleman
What are you up to these days? Hot off of a successful runway show and fall fashion launch for Fashion Week, I am working on opening up Artful Gentleman's new showroom and creative work space in the old sewing room at McRoskey Mattress Company. If that wasn't enough, we are also full-steam ahead on building out Schulzies Bread Pudding – a boutique bread pudding parlor – at 364 Hayes St. We are set to open this Christmas. Opening two different business in less than two hundred feet of each other in less than two months. Yup, this is my life and I love it.
Where would you have your last meal on earth? I would have to head just outside of San Francisco to Joe's of Westlake in Daly City. My grandparents and parents grew up in Visitacion Valley. We have pictures of the family, through the years, eating at Joe's as far back as 1964. Just a few months back, my dad passed away and before he went into surgery he, in a rather upbeat tone, said: "Well, who knows what's going to happen next, but if nothing else at least I got to have a Joe's 'Steak a la Bruno' one more time." So that's the spot and that's the meal and that's the reason why.
Who's your favorite quintessential local character? The bartenders – any of them – at The Buena Vista Cafe. From the uniforms to their process to their no-nonsense way of communicating, these guys don't mess around and they don't have to. They have that perfect San Francisco "sprezzatura" that puts you on notice from "go" that they are awesome.
Where's your go-to date place? My house. At my table. With my cooking. Why? Because I like to cook. I think there is nothing better than taking the time to make a meal for another. Most importantly, I am good at it.
What's your favorite SF institution? The Transamerica Pyramid. I have a thing for architecture and even though its design elements are a bit dated, it is just iconically SF.
What would you change about SF? The cost of living. Let's be honest, it ain't cheap to be a San Franciscan.