Ever wondered what Don Draper does between two episodes of Mad Men? Most likely, he drinks more whisky, maybe runs errands, meets charming women...

Unfortunately we, the audience, will never know for sure since we can only passively witness what the show lets us see through that weekly 40-minute window.

Now imagine if you could extend that world beyond the episodes and your TV screen, make it interactive, build additional story lines, let viewers choose their own adventure, or connect with the characters! How about doing the same for a game you play with your friends, or a documentary on an real-world issue dear to your heart, or even a marketing stunt for that killer idea you plan on launching? 

Welcome to Startup Weekend Transmedia, a weekend-long event where people craft richer stories. Join 80 programmers, art directors, film producers, game designers, developers, advertisers - to form multidisciplinary teams and build prototype transmedia experiences, all in 54 hours. Tie-in multiple platforms and media to make your universe richer and immersive, enjoy advice by coaches from the media and tech industries, and pitch your project to a jury of industry luminaries from Lucasfilm, AKQA, IDEO.org to win the Prize!

Startup Weekend is already a popular format in the entrepreneurship world, and for the first time, it invites media and creative minds to the table to explore how tomorrow's best stories will be told and experienced. Join us!

From creatives to technologists, all talents are welcome!

More details about the event, partners, judges, coaches, toolbox? Check out our main website!

This event is brought to you by Transmedia SF, a group dedicated to make San Francisco an epicenter of transmedia production, education and development. To know more about Transmedia SF events, stay tuned on Eventbrite!