Guess The Loser of Our Blind Coffee Taste Test

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San Franciscans know their coffee – or so they say.

This is a city whose residents are spoiled by thousands of coffee shops offering the most freshly picked beans from all kinds of exotic places that are ground to perfection to form the perfect espresso for your morning pick-me-up. Surrounded by $6 cups of coffee galore, SFers have learned to swear off chain coffee shops like Starbucks and, God forbid, drink anything you can buy at Safeway. But can city dwellers really tell the difference between premium artisanal coffee and your average cup of joe?

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I invited eight SF locals to The Bold Italic headquarters for a blind coffee taste test involving six different brews (three artisanal and three generic). Not every volunteer considered themselves a coffee connoisseur, but everyone definitely knew what they liked and didn’t like. Each cup was poured to perfection by the lovely Tayler of Sightglass – where she works as the lead trainer – and the tasters got to try each coffee twice in a random predetermined order. The participants were asked not to talk about their opinions of the coffee so as not to influence each other until the very end, when the winners and losers were revealed. The final results were truly shocking. You’ll never guess which coffee came in last or whose favorite was Folgers.

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DANNY SEUTER

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Product Analyst
at Zaarly


HOOD
Cow Hollow

COFFEE SPOT
Blue Bottle in Mint Plaza

CHELSEY FRANK

Bi-coffee_photo-p-chelsey_061313
Quality Assurance Analyst & Customer Support at Zaarly

HOOD
North Beach

COFFEE SPOT
Beacon Coffee

MICHAEL MOLESKY

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Founder of Marker


HOOD
Nob Hill

COFFEE SPOT
Blue Bottle in Mint Plaza

LESLIE UGARTE

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Recruiter


HOOD
Western Addition

COFFEE SPOT
Matching Half Cafe

RYAN RAPHAEL

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Design Intern
at The Bold Italic


HOOD
Alameda

COFFEE SPOT
Julie's

MADELINE JANNING

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Marketing Intern
at The Bold Italic


HOOD
Tenderloin

COFFEE SPOT
Hooker's Sweet Treats (Sightglass)

TAYLOR REID

Bi-coffee_photo-p-taylor_061313
Shop and Office Manager
at The Bold Italic


HOOD
Western Addition

COFFEE SPOT
The Mill (Four Barrel)

JACKIE TORRES

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Associate Editor at
mySpoonful.com


HOOD
Laurel Heights

COFFEE SPOT

Earth's Coffee (Bicycle Coffee)

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DUNKIN' DONUTS

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generic

SIGHTGLASS

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artisanal

STARBUCKS

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generic

RITUAL

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artisanal

FOUR BARREL

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artisanal

FOLGERS

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generic
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DANNY SEUTER

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1st
2nd
3rd
4th
5th
6th
Ritual
Dunkin' Donuts
Sightglass
Four Barrel
Starbucks
Folgers

CHELSEY FRANK

Bi-coffee_photo-r-chelsey_061313
1st
2nd
3rd
4th
5th
6th
Ritual
Dunkin' Donuts
Four Barrel
Sightglass
Starbucks
Folgers

MICHAEL MOLESKY

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1st
2nd
3rd
4th
5th
6th
Ritual
Sightglass
Dunkin' Donuts
Four Barrel
Folgers
Starbucks

LESLIE UGARTE

Bi-coffee_photo-r-leslie_061313
1st
2nd
3rd
4th
5th
6th
Starbucks
Dunkin' Donuts
Ritual
Sightglass
Four Barrel
Folgers

RYAN RAPHAEL

Bi-coffee_photo-r-ryan_061313
1st
2nd
3rd
4th
5th
6th
Folgers
Four Barrel
Ritual
Dunkin' Donuts
Starbucks
Sightglass

MADELINE JANNING

Bi-coffee_photo-r-madeline_061313
1st
2nd
3rd
4th
5th
6th
Ritual
Dunkin' Donuts
Sightglass
Four Barrel
Folgers
Starbucks

TAYLOR REID

Bi-coffee_photo-r-taylor_061313
1st
2nd
3rd
4th
5th
6th
Ritual
Dunkin' Donuts
Sightglass
Four Barrel
Starbucks
Folgers

JACKIE TORRES

Bi-coffee_photo-r-jackie_061313
1st
2nd
3rd
4th
5th
6th
Dunkin' Donuts
Folgers
Sightglass
Ritual
Four Barrel
Starbucks
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OVERALL RESULTS


1st
2nd
3rd
4th
5th
6th
Ritual
Dunkin' Donuts
Sightglass
Four Barrel
Folgers
Starbucks
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Filed Under

Credits

Published on June 19, 2013, 2013

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