Changing Lives Through Design

With IDEO’s Fred Dust

Design is everywhere these days. It has gone beyond simply creating attractive objects to propelling social innovation and redefining the human experience. Now hospitals and governments are looking to design firms for help. As senior partner at IDEO, one of the top design and innovation firms in the world, Fred Dust works on the forefront of design innovation, consulting with the president of Greece, advising the Transportation Security Administration and collaborating with a family doctor to redesign his health care delivery system. Discover the difference design is making in our world today, with an inside look at the firm leading the revolution.

tickets: http://bit.ly/IDEO_fred_dust