We Like to Move It Move It Event Recap

By The Bold Italic

High above San Francisco on the 21st floor of the Hamilton building, guests of Trulia and The Bold Italic attended the “We Like to Move It Move It” party where they had the opportunity to laugh and mingle like they owned the place.

But Trulia isn’t just about representing incredible spaces like this one: increasingly, it’s about navigating the problematic rental market. “I’d sell my soul to the devil for a place in Hayes Valley” read one of many sassy signs strewn about the place on shower curtains, bookshelves, and pillows

With craft cocktails from the Bon Vivants, bites from Stag Dining, and propelled by a DJ set from the Dum Dum Girls’ Dee Dee Penny, the event was tony and comfy. A who’s who of journalists from the Chronicle, San Francisco Magazine, and even Vice were there in style to hear about Trulia’s offerings for renters.

It’s no secret that the rental situation in San Francisco is a major struggle. With studio apartments starting at over $1,500 per month and open houses drawing 50 plus people vying, sometimes even with gifts, for the chance to put down a security deposit, it’s nearly impossible to secure the perfect place to live.

But with a focus on convenience, Trulia is offering rental solutions that simplify the process of finding a place to live in San Francisco and beyond. We’re talking detailed photos and descriptions, not vague text-only Craigslist posts.

Take, for example, Trulia’s just launched Nearby Home Alerts for renters, which allow apartment hunters to receive text message alerts on properties within a five mile radius of where they are as they come to market. The alerts can be customized to whatever distance you choose and aim to give renters a fighting chance at being the first in line to see and secure the apartment of their dreams.

If you’ve just explored a Microhood through the Bold Italic, or if you’re coming to our Cow Hollow installment in this popular event series tomorrow, consider testing out Trulia’s interactive local maps. These show renters what’s available nearby, including amenities like cafes, bars, and restaurants, as well as other factors like affordability, school district ratings, and even crime rates to give them the full picture of that particular neighborhood.

To celebrate renting in San Francisco would be absurd, so that’s not what the party was about. It was instead a time to rub elbows, drink, dance, eat, and vent. After all, as a Trulia flask read: “If I drink enough, it might look like two bedrooms.”

We heard the rental market summed up accurately, with the difficulties it has in store enumerated. Instead of dwelling, we celebrated some useful tools to figure it all out, tools that might let us rent or buy the studio, or home, of our dreams. And as a nod to that possibility, all guests were sent on their way with house-warming gift bags loaded with treats from Good Eggs, Aldea Home and Lila B. Design.