The Washington Post just declared La Croix a national phenomenon. Apparently, the company that makes the fizzy water started in Wisconsin but didn’t gain traction until after their move to Fort Lauderdale. Given the brand’s strong association with pool floats, beach coolers and bodies of water, in general, we guess the accompanying rise in popularity makes sense.
What makes less sense is the Bay Area’s more-than-burgeoning obsession with the canned drink. We don’t have beaches, at least not in the conventional (read: hot and sunny) sense — not that we don’t love Stinson or Funston, but we’re not going to swim in them or bring umbrellas. Perhaps it’s because the Bay Area is health conscious, and La Croix reminds us of soda but without any of the calories?
Whatever the case, the drink has become so popular that street artist fnnch has been showing art throughout the month inspired by the can and a heavy dose of Andy Warhol. Critics have declared these prints of La Croix cans “the Campbell’s Soup of the Millennial generation.” Tickets sold out immediately for the show.
Here are the cans in their full, flavored glory.
But what got us here? And what do the Instagrammers of our foggy city have to say about their taste for La Croix over all other forms of carbonated beverage? We’re not going to try to understand it, just document it. We searched for “#lacroix” and “#sf.” Here’s what we got.
Does everything start with tech?
#google #offuckingcourse
No, I don’t think Whole Foods has enough in stock.
Good job, Jeff Bezos.
The new shower beer
Just don’t forget which is which.
And it isn’t SF without the …
Avocado. Toast.
