The Weirdest Shit to Come Out of Silicon Valley in October 2020
This month, we look at startup sneakers and the ultimate cock block...
FashionA collection of 66 posts
In Defense of Bay Area Trends: How Our Underground Has Become Mainstream
Hypebeasts trying to be cool aren’t always a bad thing when they support a local, indie scene...
San Francisco Fashion From the 1920s
San Francisco’s style in the 1920s looked a lot more dapper than today. The Bay Area has fully embraced lounge chic, or maybe not so chic....
A Guide to Maintaining Your Manliness When Cold
Retain your body heat and your masculinity...
Post Fire, Local Designer Bart Bridge Is Back with the Freshest Game-Day Attire
You’ll never go to the lame team store again...
Chinatown Sartorialist
Capturing the fashion of San Francisco’s Chinatown...
We Asked Retail Workers to Tell Us Their Worst Work Stories
A lot of them involve what people do in dressing rooms...
San Francisco–Themed Halloween Costume Ideas
If you’re trying to figure out a non-cliché Halloween costume — meaning Harley Quinn is out — let San Francisco be your guide....
How to Dress Local at Outside Lands
San Francisco’s Outside Lands is the thinking-festival-babe’s weekend of music and art....
Five Fashion Innovations Created in San Francisco
With the current tech boom, you can be excited again about all the inventions sprouting up right here in the city. Despite the newness of it all, San Francisco has always been a hotbed of innovation....
Win a New Wardrobe from Gustin
We’re teaming up with our friends at Gustin to give one lucky reader a new wardrobe!...
This Designer Found a Genius Use for Old BART Tickets
One man’s discarded BART ticket is another man’s art — at least that’s the case with Oakland designer Sean Porter, who stitched together 192 BART tickets to create a one-of-kind cocktail dress called the b’ART dress....