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These Products Capture the “Authentic” San Francisco, According to Two Natives — The Bold Italic — San Francisco

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The Bold Italic

Living in San Francisco these days means having to constantly say goodbye to people. Whether they want to go — or just can’t afford the place anymore — you can now remind them of the city by sending a box full of goodies via a new service called “The San Francisco Box.”

The box is meant to contain distinctly San Francisco products that’ll trigger nostalgia in whoever gets it. “We view the box as a great gift for people who have left the area, or as a homesickness cure for themselves,” said Vieje, one of the founders. You can purchase the box for $35 (with free shipping), send either five or ten items, and include a personal message. The company promises to ship within 72 hours and will even “throw in a couple extra goodies.” The items you can choose from include De La Paz coffee, Golden Gate Fortune Cookies, Boudin Sourdough, See’s Candy, a “Keep Tahoe Blue” sticker, a Giants World Series decal, and other similar products. If none of these treats appeals to you, the founders are open to suggestions — they just want their “boxes [to] provide an authentic experience.”

“As we go forward, we hope to get a few more local staples in our box like Philz Coffee, It’s-Its, and others. We’re also in talks with some of our favorite local bars/restaurants with hopes of getting some of their gear in our boxes,” said Vieje.

If this doesn’t get your #SF juices going, we don’t know what will. #thecity

A photo posted by The San Francisco Box (@thesfbox) on Mar 12, 2015 at 8:02pm PDT

Although two San Francisco natives run the company, I think they could use a transplant’s perspective on what would make the box even more authentic. For example:

- A single turd beautifully tucked into a flour tortilla.

- Empty Tecate cans collected from the grass in Dolores Park.

- A Mission hot dog bought at 2 a.m.

- One of those CDs from Bootie to remind people of their terrible (but great) drunk choices.

- A used BART transfer card with 25 cents on it.

- A stencil that reads “Tech=Death.”

- A Lyft pink mustache that you used to use but is so 2014 now.

- An Instacart tote bag — but only if they send you a plastic one in return.

- A Pliny the Younger beer and a coconut rum from the Rum Guy in Dolores Park.

If you have other ideas of what else should be included in a “San Francisco” box, let me know in the comments.

Top photo courtesy of Don McCullough/Flickr.

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Last Update: September 06, 2022

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