Hello, and thank you for checking out the new iteration of The Bold Italic! We are excited to keep a San Francisco institution alive, and are grateful for your continued support. We know you have questions, so here is our attempt to answer some of them.
A bit of history:
As many of you know, The Bold Italic announced it was shutting down in April 2015. The site was previously owned by Gannett Publishing, and was run by an amazing staff that built a great brand over the course of several years.
As readers of the site, we were surprised that TBI was shutting down and were lucky enough to convince Gannett Publishing to sell the assets of the site. If you missed it, NiemanLab wrote a pretty comprehensive piece about the acquisition in June.
As new owners of the site, we spent the past month and a half talking with Bold Italic readers and writers to learn as much as we can. So, here is the plan going forward:
We are gearing up to deliver new and exciting content starting today.
Since we are starting fresh, and we are the only two full-time staff members, we will begin publishing new articles at a slower clip in order to focus our efforts on quality over quantity.
Authenticity is an essential part of TBI.
One of the reasons people love TBI is its focus on the authenticity of the San Francisco experience. The previous staff did a world-class job in this area, and we will continue that focus in a number of ways, including publishing interviews with San Franciscans from all walks of life.
We will repost some articles.
Over the course of 5 years, TBI produced about 20,000 articles. Thousands of these articles received less exposure than they should have. To the extent some of these articles are still relevant, we will repost them to give them their due.
TBI’s editorial will stay on course.
We received feedback from hundreds of readers since we announced the revival of TBI. We know you want us to continue to write about food, all things San Francisco, as well as local activities and getaways (one of our favorites was this). That’s where we’re headed, so you can expect TBI to stay on the path that you’ve grown to love (and hopefully you’ll love it even more). We won’t cover news (aside from some events). That’s never been TBI’s focus.
We are excited to continue the TBI journey and look forward to meeting many of you along the way!
